
Alright. So something I’ve been noticing lately is just how much money you can spend on make-up. If I ever need more than three beauty products when I go to the store, they end up being like half of my grocery bill (compared to food costs they’re basically triple). So, I decided to research this a little. My research was specifically on mascara because I was interested in how it was made, and because it can often be quite pricey. Mascara typically ranges from $3-$22. The mascara I purchase usually ranges from $10-12. $18 and up is when you start getting into the more high end brands that you don’t see in your drug store. Unless of course, you want to purchase the world’s most expensive mascara for a whopping $14 million dollars.

Like…..really?!?!?!?!?!
Anyway, back to the research. First, I looked up the raw materials that are used in its production.
“There are many different formulas for mascara. All contain pigments. In the United States, federal regulations prohibit the use of any pigments derived from coal or tar in eye cosmetics, so mascaras use natural colors and inorganic pigments. Carbon black is the black pigment in most mascara recipes, and iron oxides provide brown colors. Other colors such as ultramarine blue are used in some formulas. One common type of mascara consists of an emulsion of oils, waxes, and water. In formulas for this type of mascara, beeswax is often used, as is carnauba wax and paraffin. Oils may be mineral oil, lanolin, linseed oil, castor oil, oil of turpentine, eucalyptus oil, and even sesame oil. Some formulas contain alcohol. Stearic acid is a common ingredient of lotion-based formulas, as are stiffeners such as ceresin and gums such as gum tragacanth and methyl cellulose. Some mascaras include fine rayon fibers, which make the product more viscous” (Advameg Inc).
So, nothing too alarming except for those gummy ingredients, but what did you expect? Next, I attempted to find out where it is typically manufactured. Mascara, of course typically made in factories, is manufactured all over the world. But in the United States, most of our mascara comes from, you guessed it…China. (What a shock, right?) While there are more expensive mascaras that are made right here in the United States, or in other countries such as France, Europe, or Canada, the majority of mascara distributed in our country comes from China. (Because it’s CHEAPER). So yes, the stuff you see in the drug store is indeed from China, go ahead and add that to your list of the other fifteen billion items that come from there.
As far as distribution, mascara is of course typically sold in places like Walmart and Target, along with drug stores such as Walgreens or CVS. And lets not forget all of those fantastic beauty stores like Sally’s, Sephora, and Ulta. And there are countless department stores (Macy’s and Nordstrom, for example) that carry more high end make-up. Make-up can also be distributed through online stores, or sold through companies like Arbonne or Mary Kay. In other words, make-up isn’t exactly inaccessible…especially in this country.
Now the real question, are we spending too much? While in Hollywood it can be seen as “normal” to spend $55,000 dollars a month for beauty styling (it’s true, if you don’t believe me, click here), we want to know how much the average woman spends in a lifetime on beauty products. The numbers were shocking, coming out to an average of $15,000 according to InStyle magazine. And an estimated $3,770 of that is just MASCARA. To read the other numbers, click here.
So, my ending questions on this topic are: do we really need all of this stuff? And if we don’t, why do we feel like we do? Think about it.
– Kaydra

Sites used:
http://most-expensive.com/mascara
http://www.madehow.com/Volume-3/Mascara.html
http://thecaucus.blogs.nytimes.com/2008/10/24/to-look-good-how-much-is-too-much/?_r=0
http://news.instyle.com/2013/04/17/women-makeup-spending-facts/